The other day I was proactively leveraging a disruptive innovation when suddenly I witnessed a holistic sea change toward a new normal, which caused me to streamline my exit strategy. Yes, if you’re in business, you probably know someone who talks like that, and that sentence made you grin. Unless, of course, you are the someone who talks like that! (Check out the hilarious video linked to at the end of this post.)
While buzzwords have their place, using too many of them too often can inhibit clear communication. It also tends to erode your credibility with people who would like to see a paradigm shift back to straight talk. That’s why our focus here at Buddha Logic is on communicating clearly and concisely, without a lot of jargon and buzzwords. And that’s not always easy. The fields we work in—enterprise resource planning, document management software, business process automation—have their share of obscure acronyms and and tech-speak. But whenever possible, we talk about:
- Making it easier to capture information from incoming forms rather than “optimizing the post-receipt aggregation of text strings”
- Helping you retrieve stored information more quickly instead of “enabling the rapid recall of archival datasets”
- Simplifying the enforcement of file retention policies, not “executing the automated application of rule-based evaluations to unique records”
So if you ever catch anyone on the Buddha Logic team abusing any of the most common buzzwords in the list below (thanks, Wikipedia), feel free to shame them with a vigorous eye roll.
- Alignment
- At the end of the day
- Break through the clutter
- Bring to the table
- Clear goal
- Disruptive innovation
- Empowerment
- Exit strategy
- Face time
- Generation X
- Globalization
- Going forward (instead of “in the future”)
- Grow – as in “grow the business”.
- Headlights – to gain visibility into
- Holistic approach
- Impact – instead of effect as a noun
- Leverage – used as verb to mean magnify, multiply, augment, or increase.
- Moving forward
- New normal
- On the runway
- Organic growth
- Outside the box
- Paradigm shift
- Ping
- Proactive
- Push the envelope
- Reach out – as in “I’ll reach out to sales to get the latest figures”.
- Sea change
- Spin-up
- Strategic Communication (also known as “Stratcom”)
- Streamline
- Survival strategy
- Sustainability
- Synergy
- Unpack (as in “Let me unpack that statement.”)
- Wellness
- Wheelhouse (as in “That’s in my wheelhouse.”)
- Win-win
View this YouTube video for a good chuckle.
Buddha Logic is a close-knit group comprised of Enterprise Content Management (ECM) experts skilled in design, development, implementation and support. Michelle and the entire team of professionals here at Buddha Logic take a personal interest in every project we tackle and every client we work with.
About the Author
Charles Weidman is the President and CTO of Buddha Logic. Charlie has over two decades of experience in the design, development and implementation of enterprise content management, business process management and enterprise resource planning solutions. He founded Buddha Logic with the idea that well-architected digital document capture and management processes are both beautifully simple and powerfully logical. Find and connect with Charlie on LinkedIn.